At Smart Loyalty, I had the opportunity to lead various design projects catering to a wide range of formats, including comprehensive catalogues, compelling brochures, engaging landing pages, and captivating eDMs. My role revolved around crafting visuals that not only resonated with our audience but also effectively communicated the essence of our clients' offerings.

One of the most significant accomplishments during my time was spearheading the rebranding initiative for GetGenuine, a prominent loyalty product in the company's portfolio. This endeavor allowed me to showcase my ability to utilize design as a powerful tool for redefining a brand's identity. Throughout this process, I acquired a deep appreciation for the importance of maintaining brand consistency and the nuances of harmonizing brand elements across diverse media platforms. This experience was invaluable, enhancing both my design acumen and my proficiency in managing brands across various channels.

My journey at Smart Loyalty allowed me to continually evolve as a designer. I applied my insights and skills to craft visual narratives that not only left a lasting impact but also nurtured brand loyalty. The experience was marked by growth, innovative thinking, and a steadfast commitment to creating designs that resonated effectively. Although my time at Smart Loyalty has concluded, the knowledge and experiences gained continue to inform my design approach to this day.