At Smart Loyalty I was charged with the task of creating a brand that seamlessly integrated alongside established entities like Woolworths, I embarked on a journey to craft a clean and contemporary identity that would resonate with the target audience called AgriRewards.

Central to this endeavor was the development of a brand that not only bore the hallmarks of modernity but also harmonized effortlessly with existing well-regarded brands. My role involved translating this vision into tangible designs that encapsulated the essence of AgriRewards. I meticulously curated an array of situational designs that consistently adhered to the brand's aesthetic, ensuring a unified and polished presentation across various contexts.

One of my achievements during this project was the creation of comprehensive brand guidelines—a task that marked a significant milestone in my journey as a graphic designer. These guidelines served as a blueprint, laying down the parameters and principles that would govern AgriRewards' visual identity. This endeavor required a keen eye for detail and a deep understanding of how design elements contribute to a cohesive brand image. By establishing these guidelines, I not only provided a roadmap for consistent design execution but also contributed to the brand's long-term success.