MONGREL BOOTS
BRANDING & CONTENT
I had the distinct privilege of working closely with Mongrel Boots, a valued client for whom I undertook a diverse array of creative ventures. My collaboration with Mongrel Boots encompassed a multitude of projects, culminating in a mutually enriching and enduring partnership.
A prominent facet of this collaboration involved spearheading an extensive range of both digital and print initiatives on behalf of Mongrel Boots. From crafting persuasive brochures and impactful press advertisements to designing eye-catching flyers, compelling out-of-home advertising materials, and intuitive user experiences (UX) alongside front-end website designs, my multifaceted approach ensured a coherent brand message across various mediums, effectively bolstering Mongrel Boots' visual presence.
UX DESIGN
IMAGE EDITING/GRADING
PRINT & DIGITAL LAYOUTS
VIDEO EDITING/GRADING
CAMPAIGN BRANDING
PACKAGING DESIGN
An especially noteworthy achievement during this period was my instrumental role in shaping the subsequent phase of Mongrel Boots' brand identity. This encompassed guiding significant milestones such as the conceptualization and execution of their 90-year anniversary products, in addition to curating an entirely new photo repository. My involvement extended deep into the meticulous processes of photo grading and editing, ensuring a seamless alignment of visuals with the brand's reinvigorated essence.
My contributions also extended to the realm of multimedia, where I collaborated on storyboarding and participated in the production of engaging promotional videos for Mongrel Boots. This collaborative approach allowed me to infuse creative concepts with strategic communication, resulting in videos that resonated deeply with the target audience, effectively enhancing brand engagement.
Furthermore, I orchestrated an extensive series of strategic social media posts, designed to uphold Mongrel Boots' vibrant online presence throughout the year. This proactive strategy harnessed the influential reach of social media, fostering an engaged digital community while proficiently promoting Mongrel Boots' range of products.
In summation, my tenure at DK Advertising was punctuated by a dynamic and impactful partnership with Mongrel Boots. My varied contributions across digital and print platforms demonstrated a steadfast commitment to the agency's ethos of excellence. By actively contributing to Mongrel Boots' rebranding journey, creating compelling multimedia narratives, and strategically fortifying their digital outreach, I played a pivotal role in nurturing a thriving and mutually beneficial client-agency collaboration.
